Bosch Thermotechnology is one of the world's largest suppliers of heating and hot water appliances. Its success is based on close, trusting customer relationships, products and services of high quality and technology, and motivated and well-trained associates. With IPO's rewards program, Junkers can better capture customer data. This provides transparency in the buyer pool.


Consistently simpler

As part of the Bosch family, Junkers Bosch is synonymous with high-quality technology, innovative heating solutions and top quality in the field of thermotechnology. Junkers' proven heating technology expertise with innovative technology is ideally combined with Bosch's great brand strength. Simplicity and tangible quality are the focus of all products and services. For customers, this means intuitive operability, functional-aesthetic design, Internet capability and the processing of high-quality materials. With consistent simplicity in installation, operation and maintenance, Junkers Bosch products also make the day-to-day work of installers easier. Junkers Bosch ensures that people at home are warm and comfortable with environmentally friendly, easy-to-operate and at the same time reliable devices.

Bosch Thermotechnik GmbH wanted a tool with which it could bind its customers even more strongly to the brand and at the same time win new customers. In order to express its esteem for the Junkers Bosch brand, Bosch Thermotechnik GmbH wants a customer loyalty module with which it can make personal contact with its customers depending on the campaign. The program is designed to help them better capture customer data and thus create transparency in their pool of buyers. Networking between the installers, field service, marketing and sales of Junkers Bosch is indispensable.


IPO PrämienServices GmbH is developing a sales promotion programme in which installers can collect points for their purchases. This is done via a connected app, which enables them to scan their proof of purchase with a QR code. The participants can then spend their collected points on gifts, branded advertising material or cash bonuses. The system of IPO PrämienServices GmbH is fully automatically connected to the SAP system of Bosch Thermotechnik GmbH in order to transmit points and data live. This creates a controlling system with double points management and low personnel costs.


The Junkers Bosch bonus program is running successfully. The program enables customers to become even more loyal to the Junkers Bosch brand. Interest in IPO non-cash awards is growing steadily. The sales promotion program of IPO PrämienServices GmbH is a suitable tool for Junkers Bosch, not only because of its high quality, but also because of the smooth and uncomplicated handling of the overall services of IPO PrämienServices GmbH, from planning, consulting, project management, purchasing and processing to after-sales service.



"IPO offers us a comprehensive rewards shop with a huge selection of attractive rewards for all the needs of our partners in the sanitary trade."

Michaela Behrend
Bosch Thermotechnik GmbH